Yeh! Frozen Yogurt & Café

Design

La Firme

Production

2009

Photo

Simon Rufiange

 

Bright, delicious design

Since the conception and design of the first Yeh! Frozen yogurt shop & café in 2009, this novel self-serve franchise has boomed in Canada and is spreading throughout the world. Part of its success is due to its integrated design. Yeh! makes a bold visual statement that sparks festive feelings in passing foot traffic by pairing bold architectural shapes with long-standing food/color paradigms that work on consumer psychology.

The spare, simple design embodies not only delicious fun but clean efficiency. Others have tried to reproduce the look without ever achieving the effect of the original roll out.

Exterior entrance to the store on St. Laurent Street in Montreal. Sas brick with atypical light green. The open patio door lets see inside the shop
View of the interior of the shop. On the white wall is a poster explaining the procedure. On the pink wall are self-serve yogurt machines recessed stainless.
View of the shop with its hardwood floor. The volume of the checkout counter with its angles and its pink color contrasts on a black background. We can see in the distance the built-in vending machines
View of the shop with its hardwood floor. The volume of the checkout counter with its angles and its pink color contrasts on a black background. We see in the distance the recessed vending
View of the shop with its hardwood floor. The volume of the checkout counter with its angles and its pink color contrasts on a black background. We can see in the distance the built-in vending machines
Large pink volume with convex angles and drop ceiling. Recessed luminaires in the black painted ceiling illuminate the wood floor.